The somewhat different real estate portal
Real estate portals are certainly not among the rarest addresses on the Internet and as founders in this business field
we are happy to forego an innovation award in the 21st century. The industry, which is dominated by large providers and global players,
is generally considered to be oversaturated, anyway this market structure has not prevented us from launching this platform.
Many portals function either as a general real estate marketplace or as a portal for luxury properties
and mostly occupy the market within a specific country or language area.
Besides broker sites - did you know an international source that exclusively markets historic properties?
We didn't know of any, and since we were of the opinion that beautiful properties in the environment of European cultural heritage
needed their own stage, we simply built it up. With strong focus, expertise and passion
REALPORTICO became an initial success, which basically confirms the potential in this niche.
Character Properties
as a brand message
Refurbished historic residential properties are often advertised with luxury or exclusive labels. Due to the dominance
and prevalence of these real estate buzzwords, there was a need for an additional brand message that would address historic
properties, regardless of value and condition, whether it is the
monumental property in the double-digit million range
or the empty and renovation-needy
bargain manor house.
In English we found the term "character property",
which is occasionally used in the United Kingdom for historic country estates and stately homes for sale.
This term seemed appealing to us - not very familiar, but at the same time "easily communicable" to sharpen the brand message
across national borders.
The Vision
For prospective buyers, the search for a historic property is not a fleeting affair; it requires
perseverance and research, because properties of personal relevance are scattered on many different local and
international real estate sites. Often one encounters the same offers on similar portals.
Such a scattering of offers is not automatically conducive to sales and can have just the opposite effect.
For sellers, the buyer of a cultural monument ideally comes from the local area.
However, the facts and inquiries also show a high level of interest in historic properties abroad and for many an object
difficult to sell on the domestic market, foreign buyers can provide new impulses.
Therefore, we additionally act as a cross-national bridge between sellers and interested parties.
Visionary we see REALPORTICO as a platform for pan-European character real estate,
where relevant target groups can search
search and find historic properties in one place. Although this is not yet tangible, our motto of "think big, grow small"
has proved to be a good guide so far.
What are the benefits of real estate ads on REALPORTICO?
We attach importance to being more than just an advertising portal. We support commercial and private providers throughout the
entire marketing period and ensure that every offer remains attractive and visible:
- International online and offline marketing.
- Automatic listing maintenance for objects with longer marketing duration.
- Quality translations in currently ten languages.
- Fast search engine visibility depending on the listing quality.
- Automatic real estate import via various interfaces.
- Secret sales marketing for verified prospects.
You can easily find out whether REALPORTICO is the right choice for you and your property by creating a
free basic listing.
Become a partner
If you are a commercial agency who regularly or even exclusively markets historic properties or operates in a similar
environment, we invite you to become our partner. Together with our partners we are developing REALPORTICO further
and implement new features that are useful, helpful or important in everyday real estate business.
We regularly provide local and international real estate companies with new prospects.
Get in touch!
We would like to thank our existing domestic and international partners who share our
mission and have been with us from the beginning.
