UK's reference platform for
character properties in Europe

Yes. REALPORTICO is not just any listing portal; it is the one and only brand exclusively dedicated to European historic properties.

While hundreds of local portals cater to daily real estate or luxury listings, none are as precise in reaching a relevant global audience specifically interested in historic estates. We offer a unique platform where the world’s most discerning buyers for these exceptional properties connect.

Although social media is an essential marketing channel, enabling businesses to reach large audiences quickly, platforms like Facebook and Instagram are primarily entertainment mediums with fleeting content.

Followers and likes, while nice, are not meaningful in a niche market like castles and grand historic estates. Most serious prospects are not waiting for "dream properties" to pop up on Instagram. Successful historic property marketing relies on a focused strategy—using one or two select online platforms in combination with a relevant network and a targeted offline sales approach.

Additionally, sellers should keep in mind that achieving meaningful reach on social media will require a continuous advertising budget moving forward.

The reach, interest, and inquiries generated through REALPORTICO depend on several factors. These include location, demand, the relationship between location, price, condition and land size, as well as the distribution of listings across agencies and portals and the overall quality and presentation of the property. Coverage can vary, with views ranging from a few hundred to several thousand per month.

Below, you'll find more detailed statistics, based on real visitor data. Keep in mind, though, that raw numbers alone don't tell the full story — it’s the relevance of the reach that truly matters.

While an attractive presentation may not be enough for properties with low demand, the quality of a listing is essential for achieving good reach.

To help you achieve the best results in your marketing efforts, we recommend using high-resolution, meaningful images and providing a balanced amount of information and text.

Utilize AI tools to correct spelling errors and optimize your written content. However, avoid using generic AI-generated text, as it tends to be static and is often easily recognized by experienced readers.

We kindly ask you to refrain from using dominant advertising messages or company logos as overlays on photos, as these can detract from the listing’s professional and cohesive appearance.

Listings can be published manually on the portal or transferred via any CMS or real estate software. During registration, agencies can specify their software. Currently, we support a range of international real estate software. See our overview of supported real estate software for more details.

If you use a CRM/CMS that is not yet supported, or if you use in-house software, feel free to contact us. We can usually provide additional support within 5-7 days.